Net Promoter Score

NPS

A loyalty score from a single question: 'How likely are you to recommend us?' (0–10). Promoters (9–10) minus detractors (0–6).

How it's calculated

NPS = % promoters − % detractors

Why it matters

A quick pulse on whether customers would vouch for you — the engine of word-of-mouth.

Conversion Rate

The percentage of people who take the action you want — visitor → signup, trial → paid, etc.

DAU / MAU

Daily and Monthly Active Users. Their ratio is a stickiness measure — how many monthly users show up on a given day.